JAY-Z Announces London Pop-Up Experience Ahead of 30th Anniversary Shows

American rap icon JAY-Z is set to bring his 30-year career celebration to London with an exclusive pop-up experience ahead of his highly anticipated concerts in the city.

The JAŸ-Z 30 pop-up will open at UMusic Shop Camden, The Stables Market, from August 27 to September 2, 2026, giving fans the opportunity to experience a special collection celebrating the rapper’s remarkable career.

According to an announcement from Roc Nation, the experience will run daily from 11:00 a.m. to 7:00 p.m. and will feature a curated selection of limited-edition merchandise created specifically for the London celebration.

Fans will also have access to items from the wider JAY-Z 30th Anniversary Collection, as well as products from Armand de Brignac and The Book of HOV: A Tribute to JAY-Z, published by Assouline.

The pop-up will not be limited to shopping. From 5:00 p.m. to 7:00 p.m., some of London’s well-known DJs, including DJ Target, DJ Manny Norté, DJ Semtex and DJ Esi, will provide entertainment for fans visiting the venue.

The London activation comes shortly before JAY-Z takes the stage at Tottenham Hotspur Stadium on September 4 and 5, marking his only scheduled UK stop as part of the JAŸ-Z 30 celebration.

The shows form part of a wider celebration of JAY-Z’s three-decade career, which began with the release of his landmark debut album Reasonable Doubt in 1996.

His London performances follow a major three-night run at Yankee Stadium in New York, which featured appearances from several major artists, including Beyoncé, Alicia Keys, Usher, Eminem, Nas, Pharrell Williams, Rihanna and others.

Following London, JAY-Z is scheduled to continue the celebration with a performance in Paris on September 10, before heading to Los Angeles for shows on October 23 and 24.

The London pop-up will be located at UMusic Shop Camden, Unit 835, The Stables Market, Chalk Farm Road, London, and will run for seven days ahead of the stadium concerts.

With the anniversary celebration bringing together music, fashion, collectibles and live entertainment, JAY-Z’s London takeover is expected to attract fans from across the UK and beyond.