“People Consume Music Much Quicker Nowadays” – E.L

Ghanaian rapper and musician E.L has shared his thoughts on the changing trends in music consumption, highlighting how quickly audiences consume music in today’s digital era.

Speaking during an exclusive interview at WatsUp TV, E.L observed that music is consumed much faster nowadays, reflecting the significant changes in how listeners discover, enjoy and move on from songs.

Unlike in the past, when an artist could spend months promoting a single song and continue generating attention and revenue from it, the current music landscape demands more frequent releases and consistent engagement with fans.

The rise of digital streaming platforms and social media has made music more accessible, allowing listeners to explore new releases almost instantly. However, this has also increased the pressure on musicians to remain relevant in an increasingly competitive industry.

E.L’s observation highlights an important conversation about the sustainability of music careers in an era where songs can gain popularity quickly but may also fade from public attention just as fast.