2023 Guinness Ghana DJ Awards Launched in Accra

Guinness Ghana, the nation’s leading total beverage business, is the headline sponsor of the Ghana DJ Awards with Smirnoff as the lead brand. The partnership which will span a period of three years, represents a significant investment in the Ghanaian music and creative arts industry.

The Executive Secretary of Merqury Republic, Stella Gyimaah Larbi on Friday at the launch event in Accra, underscored the importance of the partnership.

“Over the years, Africa’s DJ scene has seen remarkable growth, and has been at the forefront of promoting Africa’s diverse music scene bringing to the fore the ingenuity and creativity of our music talents while promoting our music and culture. Despite the sector’s extensive contributions to the growth of Africa’s creative, music and entertainment industry, DJ’s have not received the attention and recognition they deserved”.

Thus, the Ghana DJ Awards was initiated by astute Ghanaian DJ, Merqury Quaye and was launched to celebrate DJ’s, provide support, nurture, and unlock the immense and untapped potentials of the sector. We are happy that Guinness Ghana has partnered with us to take the Ghana DJ Awards to further heights. We believe this collaboration will go a long way to promote Ghana’s DJ and creative arts scene, identify opportunities for growth, and harness the talents of upcoming DJs.”

The Marketing Manager for Spirits and RTDs at Guinness Ghana Breweries Limited, Yaa Amoah-Owusu notes, “At Guinness Ghana Breweries, we remain committed to the growth and development of Ghana’s entertainment and burgeoning creative economy. We believe that one of the ways we can achieve this is to support Ghana’s DJ industry – a sector that has received little to no attention over the years.

“Through this partnership, we look forward to celebrating and recognizing the contributions of DJs to the entertainment industry and beyond. Key for us at Guinness Ghana is to promote diversity and inclusion within the sector, while unearthing and nurturing the talents of aspiring DJs”, she added.

She added that “As a brand that is at the heart of Ghanaian pop culture, Smirnoff is excited to partner the Ghana DJ Awards. Like Smirnoff, DJs bring the party to life and keep the party going and we are happy to partner the Ghana DJ awards platform that has continued to celebrate the ingenuity and remarkable contributions DJs play in our entertainment industry. This collaboration presents a unique opportunity for us to connect with very talented DJs across the country, recognize their works and further cement their relevance in Ghana’s entertainment industry.”

This year’s Guinness Ghana DJ Awards has some new and exciting twists to build excitement and participation with exciting and innovative initiatives lined up to entertain Ghanaians and celebrate DJ’s. These include regional and campus roadshows, capacity building and empowerment clinics, Smirnoff Ice Dome - an epic experience at various university campuses which highlights Campus DJs and other engagement opportunities.

Through the partnership, Guinness Ghana will empower DJ’s and female DJ’s at the annual DJ’s Clinic and Capacity Building Sessions, enable Campus DJs to unearth and harness their skills through the campus DJ Challenge. There will also be Regional and Campus roadshows among others.