LAMINE YAMAL JOINS BEATS BY DRE AS GLOBAL AMBASSADOR IN NEW CAMPAIGN

Barcelona and Spain’s rising star, Lamine Yamal, has been unveiled as the newest global ambassador for Beats by Dre, marking a significant partnership between the young football sensation and the iconic audio brand.

A Unique Campaign: Lamine Records

The collaboration kicks off with an exciting campaign that presents Yamal as the CEO of ‘Lamine Records’, a fictional music label where he embarks on a quest to find the perfect song to soundtrack his match day. The short film follows Yamal as he explores different sounds, searching for the ideal pre-game anthem. In a heartwarming twist, a young fan helps him land on the perfect choice, offering a glimpse into his pre-match routine and deep connection to music.

Images : via brfootball instagram account

A Nod to His Roots: Featuring Morad

The campaign also features a cameo from Spanish-Moroccan rapper Morad, one of Yamal’s favorite artists. Both Morad and Yamal hail from the 304, Rocafonda neighborhood in Mataró, and their collaboration highlights their shared roots and mutual respect. The inclusion of Morad adds an authentic touch to the campaign, celebrating their journey from the streets of Mataró to global recognition.

Yamal on His Love for Music

Speaking about the partnership, Yamal expressed his passion for music and its role in his life:

“I love music for many reasons: it helps me focus before a match, it also helps me relax, and it’s an escape into a world of fun. For me, Beats is a brand that connects with my personality. I’m really happy to be working with them.”

Custom Beats and Star Power

In the campaign video and imagery, the 17-year-old football prodigy sports a custom pair of Beats Studio Pro headphones, inspired by the colors of his football team. The campaign also showcases the latest Beats products, including the Powerbeats Pro 2, Beats Pill, Studio Pro, and Beats Solo 4.

With this partnership, Yamal joins an elite roster of Beats ambassadors, standing alongside global icons such as LeBron James, Lionel Messi, Erling Haaland, Alessia Russo, and more. His inclusion in this prestigious lineup further cements his status as one of football’s most exciting young talents.

As Yamal continues to make waves on the pitch, his collaboration with Beats by Dre underscores his growing influence beyond football, blending sport, music, and culture in a way that resonates with fans worldwide.